THAT Mixed League; for the future!
Starting local, with these principles.

Launching when ready, saving THAT for a name sponsor, interested?

by Online and Kicking

Principles to build by

Start Small, Local, and Focused

  • Begin with 2–4 international teams and expand thoughtfully.

  • Start with local and committed partners.

Diversity at the Core

  • Mixed in decision-making media creation, and playing.

  • Mixed stands for gender, culture, and language diversity.

Fan-Focused Events

  • Games and parties are open to every fan.

  • Fans buy tickets to events that will include tokens for drinks and food.

Accessible and Free Broadcasts

  • All games are streamed for free with ads to maximise sponsorship potential.

  • Modern video features like live chat and polls should enhance fan engagement.

Storytelling Matters

  • Clubs tell their own stories with local voices and creators.

  • Local language is prioritised in communication, including live commentary.

Affordable and Sustainable

  • Clubs receive a fixed fee per player per game weekend where they participate in.

  • There will be team subsidies for electric train use and public transport travel.

Sponsorship-Driven Branding

  • The league is tied to a sponsor name (e.g., “[BRAND] Mixed League”) for a minimum 2 year contract.

  • The focus of the name is on what it is, the mixed league and not the sport or championship.

Professional Conditions for clubs

  • Clubs preferably secure an apparel partner, shirt sponsor, and communication professional in order to join.

  • If possible there will also be a sleeve sponsor, media partner and/or creator partner.

Engage Young Audiences

  • Tailor to Gen Z, X, and Y to embrace hope, sustainability, and a better future for all.

  • Align with the #feminism #solarpunk #hopecore trends online.

Focus on Regenerative Progress

  • Align with Doughnut Economics by fixing the shortfalls all the while respecting our planetary boundaries.

  • Embrace Steward Ownership to protect the mission with the business operations.