THAT Mixed League; for the future!
Starting local, with these principles.
Launching when ready, saving THAT for a name sponsor, interested?
by Online and Kicking
Principles to build by
Start Small, Local, and Focused
Begin with 2–4 international teams and expand thoughtfully.
Start with local and committed partners.
Diversity at the Core
Mixed in decision-making media creation, and playing.
Mixed stands for gender, culture, and language diversity.
Fan-Focused Events
Games and parties are open to every fan.
Fans buy tickets to events that will include tokens for drinks and food.
Accessible and Free Broadcasts
All games are streamed for free with ads to maximise sponsorship potential.
Modern video features like live chat and polls should enhance fan engagement.
Storytelling Matters
Clubs tell their own stories with local voices and creators.
Local language is prioritised in communication, including live commentary.
Affordable and Sustainable
Clubs receive a fixed fee per player per game weekend where they participate in.
There will be team subsidies for electric train use and public transport travel.
Sponsorship-Driven Branding
The league is tied to a sponsor name (e.g., “[BRAND] Mixed League”) for a minimum 2 year contract.
The focus of the name is on what it is, the mixed league and not the sport or championship.
Professional Conditions for clubs
Clubs preferably secure an apparel partner, shirt sponsor, and communication professional in order to join.
If possible there will also be a sleeve sponsor, media partner and/or creator partner.
Engage Young Audiences
Tailor to Gen Z, X, and Y to embrace hope, sustainability, and a better future for all.
Align with the #feminism #solarpunk #hopecore trends online.
Focus on Regenerative Progress
Align with Doughnut Economics by fixing the shortfalls all the while respecting our planetary boundaries.
Embrace Steward Ownership to protect the mission with the business operations.